Brand Management

Color. Logo marks. Product design. Taglines. The visual, audible, and tangible marks that imprint a lasting impression. Something that is recognized. Something that is inherently connected with your name. Something that is felt. That is a brand.

At TWIO, we craft lasting brands and provide the roadmap you need to effectively leverage the power of your brand.

TWIO “Brand Diagram” Flow

How?

Think of your company as an iceberg. The small part that rises above the water is your visual brand identity. This is the part of your brand everyone can see — your logo, website, digital campaigns, ads, emails, etc.

The Three Areas of Your Brand Diagram

1. Foundation: Your Brand Defined

This is the strategic groundwork that shapes how your brand connects with its audience. It’s where research, insights, and strategy come together. At this phase we dig into your company culture, vision, mission and values.

Company Discovery and Research – Including People, Culture, History, Values and Vision
Qualitative Interviews
Competitive Analysis
Quantitative Surveying
Persona Identification

2. Experience: Your Brand’s Impact

This is the emotional and functional connection your brand creates with its audience – the trust, loyalty, and meaning it fosters.

Customer Journey Mapping
Messaging Framework
Persona Development
Guidebook/Launch Plans

3. Execution: Your Brand in Action

This is the visible part of your brand—the touchpoints your audience interacts with daily. It’s where the brand comes to life across channels and experiences.

Identity Design
Content Curation / Development
Website Development
Social Media
Marketing Campaigns (Digital ads, emails, traditional, etc.)

Why It Matters

A brand is more than just the sum of its parts; it’s the overlap of these areas that creates trust, confidence, and loyalty. By investing in each circle of the diagram—and ensuring they work cohesively—you’ll build a brand that doesn’t just perform; it endures.

Our Brand Scope

Project Managment
Quantitative and Qualitative Research
Competitive Analysis
ICP + Persona Definitions
Brand Report Out
Customer Journey Map
Messaging Map
Verbal Brand Guidebook
Identity Design
Visual Graphic Standards
Internal / External Brand Launch Plans
Tactical Roadmap